Create and advertise a product to encourage people to learn CPR. The campaign should be based on digital.
When someone’s life is on the line, every second counts.
We take 30 seconds to do a lot of things. First Aid/CPR only takes 30 seconds.
Why not take 30 seconds to learn how to save a life instead?
HERO THE GAME (Card Game & App)
A role re-enactment card game in which people stick the card on their forehead, and guess the answer based on given cues - but for CPR & first aid situations.
Card Game includes:
18 cards with symptoms and tips
First aid kit props
Card game: $14.99
App is also available.