Red Cross

Brief

Insight

Create and advertise a product to encourage people to learn CPR. The campaign should be based on digital.

When someone’s life is on the line, every second counts.

Idea

We take 30 seconds to do a lot of things. First Aid/CPR only takes 30 seconds. 

Why not take 30 seconds to learn how to save a life instead?

Product

HERO THE GAME (Card Game & App)

Product

A role re-enactment card game in which people stick the card on their forehead, and guess the answer based on given cues - but for CPR & first aid situations.

Card Game includes:

18 cards with symptoms and tips

Instruction sheet

Symptom sheet

First aid kit props

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Card game: $14.99

App is also available. 

Cards

App

Campaign

Video

Print

Social Media

Web Banner