Kicking Horse Coffee

The Brand

A coffee that comes from Canadian Rocky Mountain created by two entrepreneurs crazy about traveling. 

Kicking Horse cafe located at Invermere BC, to showcase the essence of the brand and coffee culture that they stand for. 

Idea

Bring the magnificent and wilderness of Rocky Mountain to the cities in Canada

Campaign

An integrated PR campaign that shows the heritage of the brand: wilderness, travel, and coffee that kicks ass. 

 

During the campaign time, customers have an opportunity to win a free trip to Banff National Park and Kicking Horse Cafe at Invermere, BC.

 

Print/OOH

Bus Station

Pop up Cafe

Gift Card

Website/Banner Ad

Social Media & Influencer

Influencer

heynadine

Instagram followers: 98k

Posts in total: 1505

Post: 1-3 posts per week

Reach

Positive force: 8820

Negative force: 4900

Resonance

Total like in March: over 28, 000

Average like of per post: over 4700 

Engagement rate of like: 4.7%

Relevance

A Canadian travel & lifestyle influencer who loves Banff!

 

@heynadine also got a YouTube Channel, which allows Kicking Horse Coffee to integrate the different platform to promote the brand.

Frequency Plan

One sponsorship video on Youtube to introduce Kicking Horse Coffee. She will visit kicking horse cafe on-site as well as the Banff National park. 

One post on Instagram promotes the kicking horse coffee and her journey to the Banff.

Press Release

Taste the Wilderness from The Rocky Mountain 

Kicking Horse Coffee Has Brought Rocky Mountain to Major Cities in Canada

Toronto, ON June 1, 2019 – Have you ever thought to escape the city for a second to take a breath of fresh air from the Rocky mountain? Kicking Horse Coffee has launched a nationwide campaign to bring the wilderness of Rocky Mountain to the city jungle across Canada. A new pop up cafe brings the pine trees, elks, and other natural elements from Rocky Mountain that take the consumers to an unforgettable journey will arrive in Toronto. In this pop-up café, customers can do rock climbing or drink coffee in a tent with their friends or family. 

 

Kicking Horse Coffee also will collaborate with the Banff national park. During the campaign time, customers purchase a Kicking Horse Coffee have an opportunity to win a free trip to the BANFF national park and visit the Kicking Horse Café onsite. Not only can they taste the original flavor of the coffee but also take shelter from the hustle and bustle of the city.

 

"The Kicking Horse Café in Invermere is a full-immersion experience in organic, fair trade, coffee culture. Here you can sample the best coffees from exotic destinations around the world, roasted in the freshest air, using the most exacting equipment." Says by the founder of Kicking Horse Coffee. 

 

The gourmet coffee is organic, thick, rich, and deliciously roasted right in the Canadian Rocky Mountains. No matter you are a coffee addict, a nature lover, or a travel enthusiast, this is the coffee that can reawaken your spirit and really kick your ass up in the morning. 

 

Don't feel disappointed if you do not win the free trip to Banff; a free coupon card for your next purchase is waiting for you.

About Kicking Horse Coffee 
Kicking Horse Coffee is Canada's #1 selling whole bean coffee located in Invermere, BC. It is committed to the community, being socially responsible and to good practices for the planet and future generation. It has a series of products, including the ground coffee and the whole bean. Customers can easily purchase them in the major grocery stores in GTA areas such as Whole food, Loblaw's, Sobeys, Longo's, Metro, Shoppersomers and Rabba's. It's also available online on Amazon, Walmart, Avril.ca, iHerb, Well.ca. For more information, please visit kickinghorsecoffee.com and follow Kicking Horse Coffee on Facebook, Instagram, and Twitter.

 

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For more information, please contact the marketing coordinator at marketing@kickinghorsecoffee.com