Bacardi

Brief

A digital and social media-led activation for Bacardi that builds on its existing music-based marketing to keep consumers engaged all year around.

Insight

When words fail to properly convey our expression, Music speaks louder than words. 

Idea

Bacardi singing bottle - a bottle you can sing.

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Audiences can scan the Snapcode on the packaging and express with the most familiar track from the music festival and express themselves.

How does it work